FACEBOOK 102

from International Women Business Owners, (meeting, October 2013).

Facebook Page Social Media Smarts

TIME YOUR POSTS
Recommended posting times: early morning and early evening. Be sure to plus 3 hours to cover Eastern Coast, USA. After 5 hours, your post has disappeared far into the newsfeed. On average only 17% of your friends will see your post.

POST TO SHARE
Facebook posting should engage your audience with promotions, but not with advertising. This can be achieved by having as your goal: one person will want to "SHARE" your post with their friends.

ADDING, ADDING, AND ADDING
Always be adding friends (minimum 10 per week), joining other pages and groups (circles). Make a list of your networks: friends | family | church | school | alumni | associations | hobbies | interests | ...

YOUR AFFINITY SCORE
Likes carry Power and Comments carry even greater POWER with what is called your Affinity Score. You will appear on the newsfeed of only those friends who you interact with. This is why you may have 2000+ friends and only see a handful every day on your newsfeed. Your affinity score will increase and widen your circle of exposure by travelling to your friends' pages and LIKING and COMMENTING. This is engagement and relevant posting.

RELEVANCY
Engagement and Relevancy. Be Positive at all times. Keep it short (100-200 characters. Twitter is 140 characters). 5-7 posts per week - to build a fan page for your business. Use motivational quotes, special day recognition, and whatever will inspire your post to get shared = relevancy and raises your Affinity Score automatically.

THE TECH SIDE
The affinity score measures strength of relationships via Likes and Comments. To build your affinity score and audience, go to their Facebook page and start a dialogue (engage).

REMEMBER PEOPLE ARE ON FACEBOOK BECAUSE THEY WANT TO ENGAGE.